Here are the research questions you should pay atention:
RQ1: How are the traditional media companies addressing the strategic challenge of developing a social media presence?
RQ2: How is social media integrated into a comprehensive digital strategy?
RQ3: How is social media being monetized by these companies?
RQ4: Are new business models emerging?
Addressing these research questions required an examination of several sources including academic and business literature as well as corporate documents available in the public domain such as annual reports, SEC filings, and information on the companies’ Web sites.