Search engines doesn’t like old and static content

Even as little as five years ago, search engines were loaded with information that had been the same for years. Many people never bothered to update the material on their Web site because there was no penalty for not doing so. Today, however, search engines look at information freshness as part of the formula to determine where a Web site ranks in search results. Web sites with highly relevant and regularly updated information rank higher than those sites that have had the same content for 3 (or 2 or 15) years.

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