About us
The contextual idea behind Etibra
I always wanted to create something useful and unique on the internet. In the past, I explored different niches on the web. From astronomy to chemistry, my mind was searching for an answer.
What kind of answer was it supposed to be? I didn’t know exactly what I was looking for; however, I was in search of an insight—something that could change everything.
During this process, I traveled through Latin America and Europe to solve this puzzle through cultural immersions. During that time, studying business strategies and taking courses was part of my routine.
After two months, a friend introduced me to a new entrepreneurial idea: we should work in the beauty industry and offer solutions for women. Everything about the beauty and fashion market captivated me. I was mesmerized by the colors, by the engagement of thousands of women discussing and immersing themselves in a specific topic. On the other hand, the feminine universe wasn’t just about money and profit-driven purposes; we were sharing ideas, solving problems, and offering solutions for specific cases.
Nowadays, we cannot allow our voices to be silenced; it is our duty to spread feminism and share the message: every woman in the world can be wherever she wants to be. And so, a story was born: Etibra came to life.
Why Etibra? What is behind the company’s name and visual identity?
There is nothing more magical and feminine than the color lilac. In Italian, the meaning refers to Lilla—which is lilac in English. Therefore, there could be no better colors to describe our visual identity than lilac and pink. Another meaning of the name Lillas, which has English and Scandinavian origins, is purity and beauty. As for the name of our company, Etibra represents the modern, delicate, and sophisticated woman.
Who is Etibra?
We are a company that celebrates feminine culture. In our daily operations, we promote insights and content on self-care, beauty, fashion, books, media, and finance to millions of women around the world.